Service
Customer Experience
Design the journey so customers experience a single brand.
Who it's for
Companies where every team is doing its job, but the customer still feels like they're off on an island.
Sales sets one expectation. Onboarding inherits another. Support solves symptoms. Success tries to save the relationship. Product hears only the loudest feedback. The customer doesn't care which department owns the gap or what improvement you'll promise next. They only feel the friction.
I help teams see the whole journey and redesign the points where handoffs, systems, and incentives are working against the customer.
What's included
- Journey mapping: document the actual path from first touch through renewal and expansion.
- Handoff design: define what ownership looks like between sales, onboarding, success, support, and product.
- Voice of the customer systems: capture tangible feedback in a way teams can quickly act on.
- Service and support architecture: reduce avoidable friction and escalation with scalable, proven approaches.
- Experience metrics: unite satisfaction, adoption, support load, and retention metrics to make data-driven decisions.
- Operating playbooks: make the intended experience a repeatable, scalable, and integrated part of your organization.
How we'll work
I map the journey from both the customer and internal side, identifying the documented and tribal aspects of the current state. The difference between those two views is usually where the real work lives, and it provides a foundational baseline to prioritize next steps.
Engagements can be a CX audit, a journey redesign, or ongoing leadership support and mentoring while the operating model matures.
Representative outcomes
My customer experience work is grounded in years of leading customer-facing teams in technology, healthcare, marketing, and service-focused businesses.
The lesson is consistent throughout: customers don't experience your org chart, they experience whether the system works as a whole.